I used to think that people in Southeast Asia are somewhat similar due to common characteristics in geology, ethnic background and economy. But I was totally wrong. Working and a little traveling have given me a chance to take a closer look into what SEA people are doing online which reveal a lot of differences.

Blogging

I once thought that most SEA people were introvert, but it seems to be that this statement can only be applied to the Vietnamese. I was surprised to find out how active people in other SEA countries are on the Internet.

In Vietnam, there are only a small number of “professional” bloggers. Most “hot” bloggers emerged from Yahoo! 360 and became famous because of sensational rag news, sex, short stories, etc. (things that tradional media can’t mention). It’s true that bloggers in Vietnam aren’t paid much attention. Earlier this year I attended PestaBlogger in Indonesia and I was amazed. It attracted about 1000 bloggers of all social groups: young, old (I even met some 50-something bloggers there); male, female (though male bloggers seem to be more prevalent); poor, rich. They blogged about anything: politics and other sensitive topics. Every blogs in Indonesia [Blogger.com ranks 5 and WordPress.com ranks 7 in Alexa Indonesia]!!

Blogging is also very popular in Malaysia [Blogger.com ranks 6 and WordPress.com ranks 15 in Alexa Malaysia].

In Philippines, there is even a bloggers association and the Philippines Blog Awards. [They call themselves a blogging nation].

It’s also true with Youthsays.com. Even though there are only 13 330 members in YouthSays Indonesia, new questions are submitted at the rate of 1 question/min. YouthSays Philippines is also much more active than YouthSays Vietnam.

Web Services

Generally, youths in Southeast Asia favor internationl products against local products. In almost every country in SEA except Vietnam [Thank to Zing.vn and VnExpress.net], 5 first places on Alexa belong to internationl products [the common denominator are Facebook, Google, Yahoo, Windows Live/YouTube]. Although Facebook is now dominant, there are still some other popular SNS and they vary in each country. Thai people show highly favor for Hi5 while the Flippino go Friendster.

Friendster

Unlike in Vietnam, Friendster is a little bit popular in other countries in SEA. As we all know, it just had a brand makeover to target Asian youths, makes it look like just a MySapce-wannabe (according to a friend of mine). The color, logo and tagline are new but the features almost remain the same except they launched “Friendster Virtual Gift Shop” and “Friendster Games” that make it look just like an Asian-born product.

Friendster claimed that it “pioneered social networking, and today is a leading web site throughout Southeast Asia, with over 75 million registered users and over 90 percent of daily traffic coming from the region.”. But from what I observed, Facebook is winning it over.

According to Reuters, there is a rumor that Friendster will be sold off by the end of this year to an Asian Internet company with the value of at least $100M. Our Vinagame might be interested [I'm just joking, but who knows, Vinagame is valued at $500M, they are rich].

In August 2008, it got funded $20M by IDG Ventures. Around that time, they did some pretty noisy marketing campaign in Vietnam but didn’t get any success.

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Some quick facts:

1. Only in Vietnam that people love reading news that much. Of Top 10 websites on Alexa Vietnam, there are 3 newspapers, 1 portal and 1 porn site lol

2. Singapore has the highest Internet penetration rate, 72.4 % population, Brunei ranks 2nd with 55.9% while Burma has the lowest, only 0.2%. Burnese government imposes very very strict censorship upon Internet usage. In Laos, there are only 130,000 (1.9% population) and in Cambodia there are only 74000 (0.5% population).

3. In Singapore, there are only 3,370,000 Internet users but 1,789,840 Facebook users which means more than 50% Internet users there on Facebook. The rate is also super high in Indonesia where there are 30,000,000 Internet but more than 14,000,000 Facebook users. The Indonesian do not only love blogging, they also love facebooking

Tags: facebook, Friendster, malaysia, Southeast Asia, Vietnam, YouthSays